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What is A/B testing...
 
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What is A/B testing, and how is it used in data analytics?

 
lily
 lily
Prominent Member

A/B testing compares two versions of a feature to see which performs better using real user data. In a Data Analytics course, it’s used to optimize conversions, improve user experience, and support data-driven business decisions.


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Topic starter Posted : 17/12/2025 1:04 pm
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